Target: Between the ages of 18 and 27. Radiant and Irresistible, Happy and Feminine.
Values: Joyfulness, Cheekiness, Humour, Elegance, Feminity.
Position: An accessible brand which plays with the parisian chic and provides a life changing experience.
The “Fairy Juice Collection” is a quartet of fragrances and colors.
4 enchanting olfactive chapters to whisk you into a captivating universe and awaken the “Fairysta” that sleeps in you.