Project Description

Target: Between the ages of 18 and 27. Radiant and Irresistible, Happy and Feminine.

Values: Joyfulness, Cheekiness, Humour, Elegance, Feminity.

Position: An accessible brand which plays with the parisian chic and provides a life changing experience.

The “Fairy Juice Collection” is a quartet of fragrances and colors.

4 enchanting olfactive chapters to whisk you into a captivating universe and awaken the “Fairysta” that sleeps in you.